Tyson Fresh Meats Brick Pack Video


Our client Tyson Fresh Meats wanted a video displaying their product called the brick pack. The brick pack is a pound of beef packed in a square. This packaging offers a lot of value to consumers.

The catch: the video will be shown in stores, with or without sound.


Since the video may not be heard, all important information had to be written. So, the script and the video rely heavily on type as it plays upbeat music.

Art Direction

Art Buyer and Art Director

Tyson Fresh Meats

In proud collaboration with DeJa View Media; Kevin DeLury, Copywriter; Molly Wethington, Account Manager; Jamie Schatz, Associate Creative Director; James Jordan, Senior Art Director

Next Step: Storyboards

My job: collaborate with the copywriter (Kevin DeLury).

Together, we crafted several scripts showing the benefits of the brick pack. Our client selected his favorite script, and the video crew (DeJa View Media) brought our vision to life.

On Set

The video crew captured key points in the storyboard

Key Point

The brick pack won’t leak in a consumer’s fridge. This key point is made through motion graphics.

Key Transition

The video goes from the cutting board to the skillet with a smooth motion. The brick pack fills the camera frame and descends in the new setting.

Working Together

As the Art Director, I went on set. Because I worked with others, others brought ideas that made the piece even stronger, as this video shows.

Final Video

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