My task:
Establish the look and feel for this campaign’s photography and point-of-sale materials.
Photography
Taken by Parenti Partners
Campaign
In-Store Promotion
![Chairmans_in-store_beef](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_beef-1.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_beef-1-300x220.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_beef-1-68x50.jpg 68w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_beef-1-650x477.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_beef-1-50x37.jpg 50w)
![Chairmans_in-store_pork](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_pork.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_pork-300x220.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_pork-68x50.jpg 68w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_pork-650x477.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_pork-50x37.jpg 50w)
![Chairmans_in-store_poster_beef](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_beef-1.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_beef-1-300x288.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_beef-1-52x50.jpg 52w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_beef-1-650x623.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_beef-1-50x48.jpg 50w)
![Chairmans_in-store_poster_pork](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_pork-1.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_pork-1-300x288.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_pork-1-52x50.jpg 52w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_pork-1-650x623.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_poster_pork-1-50x48.jpg 50w)
![Chairmans_in-store_wobbler_beef-3](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_beef-3.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_beef-3-300x220.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_beef-3-68x50.jpg 68w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_beef-3-650x477.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_beef-3-50x37.jpg 50w)
![Chairmans_in-store_wobbler_pork-3](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_pork-3.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_pork-3-300x220.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_pork-3-68x50.jpg 68w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_pork-3-650x477.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_wobbler_pork-3-50x37.jpg 50w)
![Chairmans_in-store_label-3](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_label-3.jpg 720w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_label-3-300x178.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_label-3-85x50.jpg 85w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_label-3-650x385.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_in-store_label-3-50x30.jpg 50w)
Online
![Chairmans_macbook_beef](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_beef.jpg 576w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_beef-300x184.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_beef-81x50.jpg 81w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_beef-50x31.jpg 50w)
![Chairmans_macbook_pork](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_pork.jpg 576w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_pork-300x184.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_pork-81x50.jpg 81w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_macbook_pork-50x31.jpg 50w)
![Chairmans_facebook](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_facebook-1.jpg 576w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_facebook-1-300x184.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_facebook-1-81x50.jpg 81w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_facebook-1-50x31.jpg 50w)
![Chairmans_DisplayAds_2](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_DisplayAds_2-1.jpg 576w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_DisplayAds_2-1-300x184.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_DisplayAds_2-1-81x50.jpg 81w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_DisplayAds_2-1-50x31.jpg 50w)
![Chairmans_Never_Settle_summer_video](https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video.jpg 1160w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-300x155.jpg 300w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-1024x530.jpg 1024w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-768x397.jpg 768w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-97x50.jpg 97w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-650x336.jpg 650w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-1000x517.jpg 1000w, https://m12e50.p3cdn1.secureserver.net/wp-content/uploads/2024/08/Chairmans_Never_Settle_summer_video-50x26.jpg 50w)
Tyson Fresh Meats
Art Buyer, Concept Designer, Graphic Designer, and Storyboard Developer
In proud collaboration with Parenti Partners; Laura Azran, Graphic Designer, Kevin DeLury, Copywriter; Karen Shearer, Account Manager; Greg Briere, Creative Director
- Poster
- Ironman Sign
- Wobbler
- On-Package Label
- Website Takeover
- Display Ads
- Facebook Ads
- Promo Video