My task:

Establish the look and feel for this campaign’s photography and point-of-sale materials.

Photography

Taken by Parenti Partners

Pork Rib Chop
Pork Back Ribs
T-Bone
Raw T-Bone on the Grill
Beef Rib Roast
pork rib roast

Campaign

In-Store Promotion

Online

client

Tyson Fresh Meats

My role

Art Buyer, Concept Designer, Graphic Designer, and Storyboard Developer

My team

In proud collaboration with Parenti Partners; Laura Azran, Graphic Designer, Kevin DeLury, Copywriter; Karen Shearer, Account Manager; Greg Briere, Creative Director

List of Campaign items
  • Poster
  • Ironman Sign
  • Wobbler
  • On-Package Label
  • Website Takeover
  • Display Ads
  • Facebook Ads
  • Promo Video

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